ImagiPlay Hires Tool Studios To Launch New Vanishing Wilderness Toy Collection

NIWOT, CO September 18, 2004 -– Tool Studios, an advertising and marketing agency, has been hired by ImagiPlay, a manufacturer of educational toys for tots, to create 3D packaging and develop promotional materials for the launch of the company's new Vanishing Wilderness toy collection.

ImagiPLAY, founded by Barbera Aimes in 1998, creates toys that inspire imaginations. The company's ImagiBRICKS‰ Giant Building Blocks have been a mainstay in homes and classrooms for years as a cognitive learning and social growth toy. Many educators endorse the product, saying the blocks are the single most important toy a young child can have.

The new Vanishing Wilderness collection offers six different playsets, each featuring a different ecosystem. These environmentally friendly and durable toys are crafted from the recycled wood of the rubber tree found in Southeast Asia. The figures are packaged in a box that converts into a habitat backdrop for creative play.

Tool Studios is a full-service marketing and advertising agency created to meet local and national account needs through intelligent design. Tool Studios is located at 137 2nd Avenue in Niwot. For more information about Tool Studios, please contact Charles R. Bell, founder of Tool, at 303.652.8353 or visit toolstudios.com.

For more information about ImagiPLAY or Vanishing Wilderness, please contact Barbera Aimes at 303.530.4103 or visit imagiplay.com

CONTACT: Meghan McCarthy
303.652.8353
meghan@toolstudios.com





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